How Header Bidding Works In Performance Marketing
How Header Bidding Works In Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to improve their information collection processes. While it requires extra technical knowledge than routine GTM and may present extra costs, it can cause greater precision and even more reputable data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's easy to set up and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having problem with altering internet browser personal privacy policies. This means that the data being sent to Google Advertisements, Facebook Manager and various other systems is much less accurate than it should be.
Server-side tracking is a much more safe choice that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This supplies a lot more exact information and an extra full picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data laws. It's also a lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over data.
Server-side tracking allows organizations to accumulate and enhance data prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can assist online marketers make more enlightened advertising and marketing decisions.
Conventional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause information collection interruptions and inaccurate AI-powered email marketing outcomes. Server-side tracking enables organizations to bypass these restrictions and provide exact, constant data that is much less vulnerable to disturbance.
This kind of tracking additionally enables organizations to track conversions that occur outside of the website, like telephone call and in-store acquisitions. This is very important because new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra reputable for businesses looking for to adapt to these modifications.
3. Less vulnerable to fraud
Server-side monitoring enables organizations to manipulate information payloads prior to it reaches third party endpoints, boosting safety and privacy. This is particularly important as various browsers and platforms significantly change just how they handle cookies. For instance, in iOS 14, Safari will only supply first-party cookie data and will certainly not permit pixel-based tracking. Making use of server-side tracking, you can bypass these restrictions and continue to track conversions that occurred beyond your website.
Furthermore, server-side monitoring enables you to catch customer data directly by yourself servers. This gets rid of dependancy on third parties, which can be prone to violations and personal privacy violations.
A server-side tracking system is a collection of instructions that tells your web site's web server what events to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's additionally used to set off event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternative technique that utilizes a tiny item of code on your webpage to gather information from customers.
4. Less complicated to implement
Server-side tracking is a data collection procedure that takes place on the website's own server, bypassing web internet browser constraints. This suggests that data collected by the website/app is first sent to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it reduces the scope of data administration and provides companies extra control over transmission, making it usually more dependable. Consequently, it's less prone to data challenges triggered by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your company can gather real-time conversion data similarly that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This allows you to have more exact information and aids make certain conformity with personal privacy guidelines such as GDPR. Additionally, it likewise prevents the monitoring restrictions imposed by web browsers and ad blockers.